Think about how often you’ve scrolled through your Instagram, Facebook or YouTube feed and watched a video or dynamic post. What did that implore you to do? Well first, the content is now easier to remember. And if it was branded, it made it easier to remember who shared the content. Video content is a fundamental tool for increasing brand awareness. We tell our clients all of the time, create video and the money will come.
Video Video and More Video
As an entrepreneur, you should always aim to utilize the most versatile and engaging forms of media to your advantage. That is VIDEO.
Having a team that understands the capabilities of video and how to use it as a marketing tool is essential for all businesses to remain competitive. We’ve said this from before the start of the pandemic and it reigned true all throughout. So what do you need to do if you’re not employing video content for your business or brand? You need to start now. Here’s why:
Build Trust with Your Audience
Consumers have an endless amount of choices available to them. Make your business stand out among the rest to not only captivate your audience, but also provide useful information to fulfill their needs.
Creating videos that have the ability to explain concepts or promote the launch of a new product is a great way to use videos. Studies show that a majority of online users have watched explainer videos to learn about products or services. Who else is a student at “YouTube University”? We are!
Creating videos that have a conversational format, that show who’s behind the business are also an effective marketing strategy to use because it allows you to showcase your personality and connect with prospective clients/customers so they can feel more confident in engaging with your business.
Increase Search Engine Optimization (SEO)
Research shows that websites with embedded videos are ranked higher by search engines, but it does require a bit of work.
Get your assistant to research the most appropriate keywords to include in your videos which is crucial to use so you yield the best results. Make sure to create captivating descriptions. Also, including a link to your website and services. These are also a few ways you can provide potential clients and customers with next steps.
This can be a tedious process so it is important to have your team help you develop best practices for creating interactive videos so your marketing content is consistent. Consistency is key!
Audience Engagement and Exposure
Nowadays videos are the most efficient way to learn because they are quick and easy to consume.
Everyone is always on the go, so a short video will grab people’s attention more than long articles or descriptions. With video marketing, you can capture audiences of all levels of engagement, from the most laid-back consumers to the most active. Videos also increase your exposure since people are more willing to share them over social media platforms.
The best way to use this growing resource is to bring someone on your team who can make sure you’re staying on top of the latest video trends/standards, i.e.good production quality, optimized video for specific platforms, strategic storytelling.